"Designing a Sustainable and Innovative Revenue Model for Livestock Dung Based Products"

This academic project presents the Livestock Waste Value-Based Revenue Model (LWVR Model), a circular economy and waste-to-wealth framework designed to monetize underutilized agricultural by-products. Rather than treating animal dung strictly as bulk farm manure, the model details the systematic collection, segregation, drying, and eco-friendly packaging of dung powders from cows, goats, sheep, and buffaloes, alongside value-added offerings like traditional pooja cow dung cakes and Gomutra. The report examines multi-channel digital distribution through e-commerce marketplaces (Amazon, Flipkart) and direct-to-consumer (D2C) channels targeting urban home gardeners, terrace farmers, and plant nurseries in Tier 1 and Tier 2 cities. Key business dimensions analyzed include practical supply chain execution, operational feasibility, farmer income generation, revenue diversification, cost structures, and competitive challenges.