What makes hospitality and tourism students AI-ready? Must-have and should-have AI literacy competencies for self-efficacy and future career readiness
The study conceptualizes AI literacy as a multidimensional construct comprising conceptual, evaluative, applied, and AI awareness dimensions, and proposes that these competencies influence future career readiness through AI self-efficacy. Structural equation modeling was used to examine the studied relationships. Necessary Condition Analysis (NCA) was then employed to identify “must-have” competencies. The results indicate that applied AI literacy is the strongest predictor of self-efficacy. Self-efficacy, in turn, has a strong positive effect on future career readiness. NCA findings further reveal that conceptual, evaluative, and applied AI literacy are necessary conditions for the development of self-efficacy. Additionally, self-efficacy is identified as a necessary condition for achieving career readiness. This study contributes to the literature by validating AI literacy as a multidimensional construct in hospitality education. The findings offer important implications for curriculum design by emphasizing the need to balance foundational knowledge, and psychological readiness in preparing AI-ready graduates.
Authors
- Pipatpong Fakfare (ORCID: https://orcid.org/0000-0003-3446-384X)
- Chichaya Leruksa (ORCID: https://orcid.org/0000-0002-4305-6018)
- Maneenate Worrachananun (ORCID: https://orcid.org/0000-0002-0024-3809)
Institutions
- Khon Kaen University (TH)
- Bangkok University (TH)
Publication Details
- Journal
- Journal of Teaching in Travel & Tourism
- Published
- 2026-11-03
- DOI
- https://doi.org/10.1080/15313220.2026.2759307
- Primary Topic
- Hospitality and Tourism Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00