The Impact of Artificial Intelligence Technologies on Optimizing Production Costs and Enhancing the Competitiveness of Enterprises

This article examines the impact of artificial intelligence technologies on microeconomic processes, particularly their role in reducing production costs, increasing labor productivity, and transforming market competition. It explores the opportunities for improving resource utilization efficiency, optimizing costs, and offering products and services tailored to consumer demand through the integration of artificial intelligence into production and management processes. Furthermore, the impact of artificial intelligence on price formation, market structures, competitive advantages, and the operations of small and large enterprises is analyzed from a microeconomic perspective. The study also focuses on the economic opportunities and challenges associated with the adoption of these technologies, including initial investment costs, the demand for skilled professionals, and the potential increase in market concentration. Finally, the article develops scientific and practical recommendations for the effective use of artificial intelligence, improving production efficiency, and fostering a healthy competitive environment.