Effect of Strategic Planning on Organisational Performance in Nigerian Bottling Company Plc Owerri Plant, Imo State

The study examined and evaluate the effect of strategic planning on Organizational Performance of Nigerian Bottling Company (NBC), Owerri plant. Specifically, the study ascertained the effect of vision and mission on organizational survival (growth) and investigated the effect of human capital development (Training and development) on organizational Profit in NBC Owerri plant. The study employed survey design in which structured questionnaire were used to elicit information from the target respondents who are staff of Nigerian Bottling Company, Owerri, Plant Imo State. This study employed both primary and secondary sources of data, the target population of this research was three hundred and sixty (360) and it consisted of the entire workforce of the Nigerian Bottling Company, Owerri, Plant Imo State. A sample size of 189 which was determined using Taro Yamane’s formular. The instrument was face validated by three experts; the validators were requested to examine the instruments with regard to clarity; use of language, relevance of the items to the study and coverage of the instrument in terms of the purpose of the study. Their corrections and suggestions were utilized to improve the initial copies of the questionnaire to produce the final copies while the reliability of the questionnaire involved the test and retest reliability method and the use of Cronbach alpha (1971). An internal consistency of 0.87 was realized through the use of test re-test. Lastly, data were analyzed using descriptive and inferential statistics while the hypotheses were tested using simple regression model. The study found that vision and mission have no significant effect on organizational survival in NBC Owerri plant (t p = 0.000 < 0.01); human capital Development has no significant effect on organizational profit in NBC Owerri plant (p = 0.000 < 0.05). The study therefore recommends that NBC Owerri should transition from viewing strategic planning as a one-time event to a continuous and evolving process. This involves regular reviews, updates, and transparent communication about the strategic plan at all organizational levels, ensuring it remains relevant and actionable.