Data Product ROI: Why Budgets Fail Without Measurement

A $380,000 platform rebuild with 89% uptime and strong usage metrics got defunded anyway. The problem wasn't execution—it was proving the platform changed business decisions. Here's how to measure what actually matters. Full article: https://davidohnstad.com/data-product-roi-measurement-gap/

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-02
DOI
https://doi.org/10.5281/zenodo.23893192
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
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article

Data Product ROI: Why Budgets Fail Without Measurement

David Ohnstad
3 links
Zenodo (CERN European Organization for Nuclear Research)
Big Data and Business Intelligence
article

Data Product ROI: Why Budgets Fail Without Measurement

David Ohnstad
article en

Abstract

A $380,000 platform rebuild with 89% uptime and strong usage metrics got defunded anyway. The problem wasn't execution—it was proving the platform changed business decisions. Here's how to measure what actually matters. Full article: https://davidohnstad.com/data-product-roi-measurement-gap/

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 10%
Big Data and Business Intelligence
DOIOpen Access PDFOpenAlex
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Data Product ROI: Why Budgets Fail Without Measurement — David Ohnstad · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS