Selfie Trend Among Rivers State University Students: The Platforms, Techniques and Gratifications

The study evaluates selfie trend among Rivers State University Students using the Platforms, techniques and gratifications. To achieve this, the study raised five objective among others were to; investigate the prevalence and extent of selfie-taking behaviour among students at Rivers State University; examine whether selfie taking among Rivers State University students are driven by a bandwagon effect; identify and analyze the techniques and strategies employed by Rivers State University students in creating and sharing selfies. The study was anchored on two theories; Diffusion of Innovation theory and Uses and Gratification Theory. The study adopted the survey research. A sample size of 390 respondents, selected from the population of 44,999 students of Rivers State University. The sample size was determined using the Taro Yamane formula. The method of data collection for this study is face to face distribution of questionnaire by the researcher and interview guide. The data collected were analysed using descriptive statistics. The findings of this study showed that Rivers State University students regularly engage in selfie taking with factor such as instant gratification and attention. The findings of this study showed that selfie taking among Rivers State University Students is driven by a bandwagon effect. Based on the strength of the findings the study concluded that that Rivers State University students regularly engage in selfie taking with factor such as instant gratification and attention. The study also concluded that selfie taking among Rivers State University Students is driven by a bandwagon effect. The study recommended that the university should implement workshops or courses on digital etiquette and privacy. These programs could educate students on safe online practices, responsible sharing, and the potential consequences of oversharing personal images on social