Data Product Strategy: Why You're Building the Wrong Thing

Most data product teams optimize for technical metrics while ignoring the business questions that actually matter. The VP of Sales doesn't care about query latency or transaction volume—they care about churn prediction. Here's how to fix it. Full article: https://davidohnstad.com/data-product-strategy-building-wrong-thing/

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-02
DOI
https://doi.org/10.5281/zenodo.23893245
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

Data Product Strategy: Why You're Building the Wrong Thing

David Ohnstad
9 links
Zenodo (CERN European Organization for Nuclear Research)
Big Data and Business Intelligence
article

Data Product Strategy: Why You're Building the Wrong Thing

David Ohnstad
article en

Abstract

Most data product teams optimize for technical metrics while ignoring the business questions that actually matter. The VP of Sales doesn't care about query latency or transaction volume—they care about churn prediction. Here's how to fix it. Full article: https://davidohnstad.com/data-product-strategy-building-wrong-thing/

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 10%
Big Data and Business Intelligence
DOIOpen Access PDFOpenAlex
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Data Product Strategy: Why You're Building the Wrong Thing — David Ohnstad · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS