Data Product Management: Why 82% of Analytics Fail

A VP of Analytics delivered 47 dashboards in 11 months. Six months later, only four were still used. According to Gartner, 82% of enterprise analytics initiatives fail to drive sustained decision-making. The problem isn't execution—it's solving for the wrong outcome entirely. Full article: https://davidohnstad.com/data-product-management-analytics-failure/

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-02
DOI
https://doi.org/10.5281/zenodo.23893083
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
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article

Data Product Management: Why 82% of Analytics Fail

David Ohnstad
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Zenodo (CERN European Organization for Nuclear Research)
Big Data and Business Intelligence
article

Data Product Management: Why 82% of Analytics Fail

David Ohnstad
article en

Abstract

A VP of Analytics delivered 47 dashboards in 11 months. Six months later, only four were still used. According to Gartner, 82% of enterprise analytics initiatives fail to drive sustained decision-making. The problem isn't execution—it's solving for the wrong outcome entirely. Full article: https://davidohnstad.com/data-product-management-analytics-failure/

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 10%
Big Data and Business Intelligence
DOIOpen Access PDFOpenAlex
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Data Product Management: Why 82% of Analytics Fail — David Ohnstad · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS