Perceptions of Female State Civil Servants in Selected States of Southeast Nigeria on the Effectiveness and Safety of Organic vs. Conventional Skin Lightening Products

This study examines the viewpoints of women state civil servants in some Southeast states of Nigeria on the efficacy and safety of organic versus conventional skin bleaching products. In Nigeria, particularly among women, skin lightening procedures are extremely common and are mostly prevalent as a result of societal standards and beauty ideals that endorse lighter skin. The study was designed as a survey. The study population comprised all female state civil servants in different ministries, departments, and agencies in the selected state of the South-East geopolitical zone of Nigeria. (67,738). A sample of 622 respondents was selected from this population using Krejcie and Morgan for different population ranges. Questionnaires were personally administered to 622 female state civil servants. But 609 of the questionnaires were recovered. The theoretical framework for the study is rooted in Social Cognitive Theory (SCT), which emphasizes the role of cognitive, behavioral, and environmental influences on decision-making. Major findings indicate that despite organic products being perceived as more effective and safer, conventional products are used more widely by the female state civil servants. The study concludes that female state civil servants in Southeast Nigeria prioritize safety in their use of skin-lightening products, with organic products seen as safer but less effective, while conventional products are favoured for their higher effectiveness despite safety concerns.

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Publication Details

Journal
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY
Published
2026-11-02
DOI
https://doi.org/10.56201/rjmcit.vol.11.no4.2025.pg1.17
Primary Topic
Consumer Perception and Purchasing Behavior
Type
article
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article

Perceptions of Female State Civil Servants in Selected States of Southeast Nigeria on the Effectiveness and Safety of Organic vs. Conventional Skin Lightening Products

Evelyn Chinwe
1 links
RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY
Consumer Perception and Purchasing Behavior
article

Perceptions of Female State Civil Servants in Selected States of Southeast Nigeria on the Effectiveness and Safety of Organic vs. Conventional Skin Lightening Products

Evelyn Chinwe
article en

Abstract

This study examines the viewpoints of women state civil servants in some Southeast states of Nigeria on the efficacy and safety of organic versus conventional skin bleaching products. In Nigeria, particularly among women, skin lightening procedures are extremely common and are mostly prevalent as a result of societal standards and beauty ideals that endorse lighter skin. The study was designed as a survey. The study population comprised all female state civil servants in different ministries, departments, and agencies in the selected state of the South-East geopolitical zone of Nigeria. (67,738). A sample of 622 respondents was selected from this population using Krejcie and Morgan for different population ranges. Questionnaires were personally administered to 622 female state civil servants. But 609 of the questionnaires were recovered. The theoretical framework for the study is rooted in Social Cognitive Theory (SCT), which emphasizes the role of cognitive, behavioral, and environmental influences on decision-making. Major findings indicate that despite organic products being perceived as more effective and safer, conventional products are used more widely by the female state civil servants. The study concludes that female state civil servants in Southeast Nigeria prioritize safety in their use of skin-lightening products, with organic products seen as safer but less effective, while conventional products are favoured for their higher effectiveness despite safety concerns.

RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY
Nnamdi Azikiwe University (NG)
Good health and well-being, Peace, justice, and strong institutions
Openalex Percentile: Top 10%
Consumer Perception and Purchasing Behavior
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Perceptions of Female State Civil Servants in Selected States of Southeast Nigeria on the Effectiveness and Safety of Organic vs. Conventional Skin Lightening Products — Evelyn Chinwe · RESEARCH JOURNAL OF MASS COMMUNICATION AND INFORMATION TECHNOLOGY (2026) | TGRS Research Map | TGRS