Optimalisasi Media Sosial sebagai Sarana Personal Branding dan Kreativitas Remaja RW 07 Margonda Depok

This community service program aims to enhance digital literacy and creativity among youth through personal branding and content creation training for members of Ikatan Remaja RW 007 (IKRAR). In the digital era, social media plays a significant role not only as a communication tool but also as a platform for self-development and creative expression. However, many youths still use social media passively and lack an understanding of personal branding, content creation, and digital ethics. This program was conducted through several stages, including material presentation, interactive discussions, and hands-on practice in developing creative content using digital devices such as smartphones. The training covered key topics such as personal branding, content planning, basic content production, and awareness of digital ethics and digital footprints. Evaluation was carried out using pre-test and post-test assessments, as well as participant feedback and practical outcomes. The results indicate a significant improvement in participants’ understanding and skills in utilizing social media more effectively and responsibly. Most participants were able to develop simple content and demonstrated increased awareness of building a positive digital identity. Despite some limitations in time and participant diversity, the program successfully contributed to empowering youth with essential digital competencies. This initiative is expected to encourage continuous development of creative and responsible digital behavior among young people in the future.