Bondarenko E.V., Zheltukhina M.R. Image of new regions in Russian media

The article deals with the study of the media image formation of the regions of Russia. The purpose is to identify linguistic means of forming the new regions media image in the Russian discourse of media. Within the framework of the systemic approach the following methods have been applied: descriptive method, elements of diachronic and comparative analysis, discourse and content analysis, definition analysis, lexical-semantic analysis, stylistic analysis, and interpretative analysis. In the course of the study, the concept "media image of the region" has been clarified. The main narratives of broadcasting the new regions media image in the Russian media have been identified. The main verbal means used to form the new regions media image in the Russian information space are considered. The transformation of the media image of the region depending on socio-political events in time and space is established. The results are applicable for comparative analysis of media images of different regions, assessment of changes in their information representation and forecasting of possible directions for the development of the regional media discourse, as well as in the practical activities of linguists, journalists, political scientists, PR specialists.