Data Product Team Structure: Why $180K Failed in 90 Days

A fully-funded $180K data product with executive sponsorship and 40-person kickoff collapsed in 90 days. David Ohnstad breaks down the organizational failures that killed this initiative and the structural lessons every data PM needs to know before scaling. Full article: https://davidohnstad.com/data-product-team-structure-failure/

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-02
DOI
https://doi.org/10.5281/zenodo.23893149
Primary Topic
Software Engineering Techniques and Practices
Type
article
Field-Weighted Citation Impact
0.00
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article

Data Product Team Structure: Why $180K Failed in 90 Days

David Ohnstad
3 links
Zenodo (CERN European Organization for Nuclear Research)
Software Engineering Techniques and Practices
article

Data Product Team Structure: Why $180K Failed in 90 Days

David Ohnstad
article en

Abstract

A fully-funded $180K data product with executive sponsorship and 40-person kickoff collapsed in 90 days. David Ohnstad breaks down the organizational failures that killed this initiative and the structural lessons every data PM needs to know before scaling. Full article: https://davidohnstad.com/data-product-team-structure-failure/

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 10%
Software Engineering Techniques and Practices
DOIOpen Access PDFOpenAlex
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Data Product Team Structure: Why $180K Failed in 90 Days — David Ohnstad · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS