INNOVATIVE TRENDS AND EVIDENCE-BASED PRACTICES IN ENGLISH LANGUAGE TEACHING IN HIGHER EDUCATION

English language teaching (ELT) in higher education is undergoing a transformative phase driven by globalization, technological advancement, and evolving learner expectations.This article explores the latest innovations in ELT and evaluates evidencebased pedagogical practices that enhance language proficiency, learner engagement, and academic outcomes.It identifies technology integration, learner-centered approaches, and data-driven instruction as the most impactful trends, providing a comprehensive overview of methods such as Learning Management Systems, task-based language teaching, content and language integrated learning, flipped classrooms, and adaptive learning systems.The article emphasizes that the adoption of these innovations should be grounded in empirical research to ensure their effectiveness and sustainability in diverse university contexts.The scientific contribution of this work lies in synthesizing recent theoretical and practical advancements in ELT, offering a clear framework for implementing innovative and research-backed strategies.The study highlights the practical significance for educators, curriculum designers, and policymakers by suggesting actionable approaches for improving teaching quality, promoting learner autonomy, and addressing challenges such as digital inequality and resistance to change.The findings support a paradigm shift from teacher-centered to learner-centered and technology-enhanced instruction, reinforcing the importance of continuous professional development for instructors.By integrating innovative trends with evidence-based practices, higher education institutions can foster more effective and adaptive English language learning environments.