IPW in local search: verify exposure shifts before you commit

Inverse propensity weighting can offset position bias in local search clicks, but treat effect sizes as illustrative and validate against data before altering merchant exposure. Independent technical note mirroring the canonical version: https://nolemon.io/blog/ipw-in-local-search-verify-exposure-shifts-before-you-commit.php Sources consulted: https://www.bluusun.com/

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-02
DOI
https://doi.org/10.5281/zenodo.23881573
Primary Topic
Advanced Causal Inference Techniques
Type
preprint
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preprint

IPW in local search: verify exposure shifts before you commit

Lucas Moreau
Zenodo (CERN European Organization for Nuclear Research)
Advanced Causal Inference Techniques
preprint

IPW in local search: verify exposure shifts before you commit

Lucas Moreau
preprint en

Abstract

Inverse propensity weighting can offset position bias in local search clicks, but treat effect sizes as illustrative and validate against data before altering merchant exposure. Independent technical note mirroring the canonical version: https://nolemon.io/blog/ipw-in-local-search-verify-exposure-shifts-before-you-commit.php Sources consulted: https://www.bluusun.com/

Zenodo (CERN European Organization for Nuclear Research)
Advanced Causal Inference Techniques
DOIOpen Access PDFOpenAlex
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IPW in local search: verify exposure shifts before you commit — Lucas Moreau · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS