GREEN ENTREPRENEURIAL INTENTION AMONG SEBELAS MARET UNIVERSITY STUDENTS: THE MEDIATING ROLE OF SELF-EFFICACY

ABSTRACT The rapid pace of industrial growth has become one of the primary causes of environmental pollution in Indonesia. The increasing environmental problems resulting from industrial activities highlight the need for entrepreneurs who are oriented toward sustainability. However, the level of green entrepreneurial intention among university students, particularly those at Universitas Sebelas Maret (UNS), remains relatively low, necessitating the identification of factors that can foster their intention to engage in green entrepreneurship. This study investigates the effects of entrepreneurial education and green campus support on green entrepreneurial intention and examines the mediating role of entrepreneurial self-efficacy in the relationships between entrepreneurial education, green campus support, and green entrepreneurial intention. This study employed a descriptive quantitative approach, with data collected through a questionnaire. A total of 246 active UNS students from the 2022 cohort were selected as the research sample. The findings reveal that entrepreneurial education and green campus support have a positive and significant partial effect on green entrepreneurial intention. Furthermore, entrepreneurial self-efficacy has a significant effect on green entrepreneurial intention and partially mediates the effects of entrepreneurial education and green campus support on green entrepreneurial intention. This study contributes to the development of the green entrepreneurship literature by clarifying the role of entrepreneurial self-efficacy as a mediating mechanism linking entrepreneurial education and green campus support to green entrepreneurial intention. Practically, the findings suggest that higher education institutions should strengthen entrepreneurship education and foster a sustainability-supportive campus environment to enhance students’ green entrepreneurial intention.. Keywords: entrepreneurial education; entrepreneurial self-efficacy; green entrepreneurial intention; green campus support ABSTRAK Pesatnya laju industri menjadi salah satu penyebab utama permasalahan pencemaran lingkungan di Indonesia. Meningkatnya permasalahan lingkungan akibat aktivitas industri menuntut hadirnya wirausaha yang berorientasi pada keberlanjutan. Namun, tingkat green entrepreneurial intention mahasiswa, khususnya mahasiswa Universitas Sebelas Maret, masih relatif rendah sehingga diperlukan identifikasi faktor-faktor yang dapat mendorong niat berwirausaha hijau. Penelitian ini bertujuan mengkaji pengaruh Entrepreneurial Education dan Green campus support terhadap Green entrepreneurial intention, serta peran Entrepreneurial self-efficacy dalam memediasi hubungan antara Entrepreneurial Education dan Green campus support terhadap Green entrepreneurial intention. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik pengumpulan data kuesioner. Sampel penelitian ini sebanyak 246 mahasiswa aktif UNS angkatan 2022. Hasil penelitian menunjukkan bahwa Entrepreneurial education dan Green campus support berpengaruh positif dan signifikan secara parsial terhadap Green e entrepreneurial intention. Selain itu, entrepreneurial self-efficacy berpengaruh signifikan terhadap green entrepreneurial intention dan mampu memediasi secara parsial pengaruh entrepreneurial education serta green campus support terhadap green entrepreneurial intention. Penelitian ini berkontribusi pada pengembangan literatur green entrepreneurship dengan memperjelas peran entrepreneurial self-efficacy sebagai mekanisme mediasi yang menghubungkan entrepreneurial education dan green campus support dengan green entrepreneurial intention. Secara praktis, hasil penelitian ini mengindikasikan bahwa perguruan tinggi perlu memperkuat pendidikan kewirausahaan dan menciptakan lingkungan kampus yang mendukung keberlanjutan untuk meningkatkan green entrepreneurial intention mahasiswa. Kata kunci: dukungan kampus hijau; efikasi diri kewirausahaan; niat kewirausahaan hijau; pendidikan kewirausahaan