Non-Technical PMs Build Better Data Products

The best data product managers aren't always the ones who can write SQL. David Ohnstad reveals why hiring non-technical PMs often yields better outcomes than promoting engineers into management—and what hiring managers are getting wrong. Full article: https://davidohnstad.com/non-technical-pms-data-products/

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-11-02
DOI
https://doi.org/10.5281/zenodo.23893093
Primary Topic
Software Engineering Techniques and Practices
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Non-Technical PMs Build Better Data Products

David Ohnstad
3 links
Zenodo (CERN European Organization for Nuclear Research)
Software Engineering Techniques and Practices
article

Non-Technical PMs Build Better Data Products

David Ohnstad
article en

Abstract

The best data product managers aren't always the ones who can write SQL. David Ohnstad reveals why hiring non-technical PMs often yields better outcomes than promoting engineers into management—and what hiring managers are getting wrong. Full article: https://davidohnstad.com/non-technical-pms-data-products/

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 10%
Software Engineering Techniques and Practices
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Laika access coming soon
Non-Technical PMs Build Better Data Products — David Ohnstad · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS