COMMERCIALIZATION OF YOUTH INNOVATION PROJECTS: FROM IDEAS TO SUSTAINABLE BUSINESS

This paper examines the scientific and practical aspects of commercializing youth innovation projects and transforming innovative ideas into sustainable businesses. The study focuses on the importance of entrepreneurial skills, market research, financial management, technological development, and institutional support in the commercialization process. Particular attention is given to the challenges faced by young entrepreneurs and the mechanisms that facilitate the successful introduction of innovative products and services into competitive markets. The research employs theoretical analysis and synthesis of scientific literature to identify the main factors influencing innovation commercialization. The findings suggest that effective business development requires a comprehensive approach integrating creativity, strategic planning, economic feasibility, and sustainable management practices.