PRÁCTICAS DE GESTIÓN DEL TALENTO HUMANO ORIENTADAS AL DESARROLLO DE UNA CULTURA ORGANIZACIONAL DE PROTECCIÓN DE DATOS PERSONALES EN HOTELES TURÍSTICOS DE ACAPULCO, GUERRERO

This study aimed to analyze human talent management practices aimed at fostering an organizational culture of personal data protection in tourist hotels in Acapulco, Guerrero, Mexico. The research adopted a quantitative approach with a non-experimental, cross-sectional, and descriptive design. The sample consisted of 166 Human Resources managers from tourist hotels in Acapulco. Data were collected using a 20-item questionnaire with excellent reliability (Cronbach’s alpha = 0.99). The findings revealed that 57.62% of the respondents indicated that human talent management practices related to personal data protection were implemented almost always or always, while 57.1% reported that their hotels have clearly defined internal policies for personal data protection. Regarding the organizational culture of personal data protection, 71.53% of participants agreed or strongly agreed with the proposed statements, and 52.4% considered data protection to be a shared responsibility across all organizational areas. The study concludes that strengthening human talent management practices contributes to the development of an organizational culture that promotes the responsible protection of personal data and supports compliance with current regulations.