Faktor-Faktor yang Memengaruhi Keputusan Investasi dengan Perilaku Keuangan sebagai Variabel Moderasi

This study aims to analyze the factors influencing students’ investment decisions, with financial behavior as a moderating variable. The independent variables include financial literacy, financial attitude, the use of financial technology, and risk tolerance. This research employs a causal associative quantitative approach involving 202 students of the Faculty of Economics and Management, Universitas Malahayati, class of 2022. Data were collected through online questionnaires using a 1–5 Likert scale and analyzed using PLS-SEM with SmartPLS version 3. The results indicate that financial literacy and risk tolerance have a significant effect on investment decisions, while financial attitude and financial technology usage have no significant effect. Financial behavior is proven to moderate the influence of financial literacy and risk tolerance on investment decisions.