Implementation of a Digital Platform-Based Intelligent Marketing System to Optimize Bed Sheet Sales at Nadia Permata Shop MSME

Digital transformation has become an essential factor for Micro, Small, and Medium Enterprises (MSMEs) to maintain competitiveness and business sustainability amid rapid technological developments. Nadia Permata Shop, an MSME specializing in bed sheet products, faces critical market reach limitations due to heavy reliance on conventional marketing channels while consumer behavior has shifted toward online shopping platforms. To address this challenge, this community service initiative designed and implemented a digital platform-based marketing system. The methodology employed a qualitative approach through semi-structured interviews with the business owner alongside literature studies. Software development followed the Agile Scrum framework structured across two-week sprint cycles, encompassing requirement analysis, system modeling, dynamic catalog development, and deployment. Built upon a WordPress Content Management System supported by Cloudflare CDN and MySQL, the system functions as a 24-hour digital showroom seamlessly integrated with WhatsApp for direct customer communication, Shopee for automated transaction fulfillment, and Google Analytics for traffic monitoring. Validation demonstrated that all six core features functioned reliably through Black Box testing with an average execution latency under two seconds and zero functional anomalies. Furthermore, a User Acceptance Test (UAT) administered to 21 respondents yielded an average score of 4.82 out of 5.00, confirming exceptional usability, clear visual presentation, and high user satisfaction. This platform significantly optimizes the sales workflow and establishes a solid foundation for sustainable digital growth.