Resepsi Orang Tua terhadap Komunikasi Kebijakan Pembatasan Media Sosial Anak di Instagram @Kemkomdigi

The increasing use of social media among children has raised concerns regarding exposure to age-inappropriate content, cyberbullying, and digital addiction. This study aims to analyze parents’ reception of the policy message regarding social media use restrictions for children under 16 years old as presented in @kemkomdigi’s Instagram content. The study employed a descriptive qualitative approach using Stuart Hall’s reception analysis framework. Data were collected through in-depth interviews with eight parents. The findings indicate that five informants were positioned in the dominant-hegemonic category, three in the negotiated category, and none in the oppositional category. Parents’ reception was influenced by digital parenting experiences, perceptions of social media risks, and the need to maintain access to educational content. These findings highlight the important role of parents in the reception of government digital policy communication.