Data and code: the accountability gap in generative AI brand communication research

Repository for a bibliometric review with narrative synthesis of 545 Scopus records (2023–2026) on generative AI in brand and marketing communication. It holds the main data needed to check and reproduce the figures and tables of the article.

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Publication Details

Journal
Open Science Framework
Published
2026-11-01
DOI
https://doi.org/10.17605/osf.io/mvkhj
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Data and code: the accountability gap in generative AI brand communication research

Vinanda Cinta Cendekia Putri
5 links
Open Science Framework
Digital Marketing and Social Media
article

Data and code: the accountability gap in generative AI brand communication research

Vinanda Cinta Cendekia Putri
article en

Abstract

Repository for a bibliometric review with narrative synthesis of 545 Scopus records (2023–2026) on generative AI in brand and marketing communication. It holds the main data needed to check and reproduce the figures and tables of the article.

Open Science Framework
Openalex Percentile: Top 6%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Data and code: the accountability gap in generative AI brand communication research — Vinanda Cinta Cendekia Putri · Open Science Framework (2026) | TGRS Research Map | TGRS