Dis-spiriting and emplacing Moodjar trees: Nuytsia floribunda in gin production in southwestern Western Australia

Moodjar (Nuytsia floribunda), a sacred Noongar tree from southWestern Australia, is known colloquially as the Christmas tree because it flowers at the end of the year. Moodjar is a place where our spirits go when we die, a food source in hard times and a women’s tree. Early 2022 media reported two distillery businesses in Western Australia utilizing Moodjar’s flowering for flavouring the spirit gin. This use angered Noongar peoples who sought to stop Moodjar’s use for this purpose. This paper explores the temporal and spatial significances of Moodjar for Noongar peoples; and the new emplacements and ethical quandaries that developed from using Moodjar in gin production. It explores historical botanical and anthropological writings and how scientific labelling of plants, like Moodjar, as ‘parasites’ influences plant geographies. This paper draws on vegetal and human-plant geographies, and plant philosophies to create the nomenclature plant-beings and plant-spirits geographies. The paper argues that plants have spirits and are spiritually significant.

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Publication Details

Journal
Social & Cultural Geography
Published
2026-11-01
DOI
https://doi.org/10.1080/14649365.2026.2746998
Primary Topic
Geographies of human-animal interactions
Type
article
Field-Weighted Citation Impact
0.00

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article

Dis-spiriting and emplacing Moodjar trees: Nuytsia floribunda in gin production in southwestern Western Australia

Daniel Robinson, Miri (Margaret) Raven
Social & Cultural Geography
Geographies of human-animal interactions
article

Dis-spiriting and emplacing Moodjar trees: Nuytsia floribunda in gin production in southwestern Western Australia

Daniel Robinson, Miri (Margaret) Raven
article en

Abstract

Moodjar (Nuytsia floribunda), a sacred Noongar tree from southWestern Australia, is known colloquially as the Christmas tree because it flowers at the end of the year. Moodjar is a place where our spirits go when we die, a food source in hard times and a women’s tree. Early 2022 media reported two distillery businesses in Western Australia utilizing Moodjar’s flowering for flavouring the spirit gin. This use angered Noongar peoples who sought to stop Moodjar’s use for this purpose. This paper explores the temporal and spatial significances of Moodjar for Noongar peoples; and the new emplacements and ethical quandaries that developed from using Moodjar in gin production. It explores historical botanical and anthropological writings and how scientific labelling of plants, like Moodjar, as ‘parasites’ influences plant geographies. This paper draws on vegetal and human-plant geographies, and plant philosophies to create the nomenclature plant-beings and plant-spirits geographies. The paper argues that plants have spirits and are spiritually significant.

Social & Cultural Geography
UNSW Sydney (AU)
Australian Research Council
Openalex Percentile: Top 3%
Geographies of human-animal interactions
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Dis-spiriting and emplacing Moodjar trees: Nuytsia floribunda in gin production in southwestern Western Australia — Daniel Robinson, Miri (Margaret) Raven · Social & Cultural Geography (2026) | TGRS Research Map | TGRS