Peran Badan Usaha Milik Desa (BUMDES) Dalam Meningkatkan Strategi Pemasaran Digital Printing di Desa Cintakarya

This study examines how the role of Village-Owned Enterprises (BUMDes) can support the improvement of digital marketing strategies in the printing business sector in rural areas. The approach used is a qualitative method with data analysis based on the Miles and Huberman model, especially at the stage of drawing conclusions and verification. Through this approach, the data obtained is analyzed in depth and the conclusions produced are dynamic, adjusting to the evidence found in the field. The results of the study show that the existence of BUMDes has a significant impact, not only from an economic perspective but also in the social aspects of rural communities. BUMDes is able to encourage the growth of local businesses and contribute to community welfare. In addition, the involvement of BUMDes also opens up opportunities for developing the abilities of the village's young generation through training and coaching that is oriented towards entrepreneurship. The literature review used in this study provides a relevant theoretical overview and supports the analysis of the phenomena studied. Overall, the findings of this study are expected to be a reference for village governments, BUMDes managers, and other related parties in developing digital marketing