SHAPING THE INTERNATIONAL TOURISM IMAGE OF KARAKALPAKSTAN THROUGH THEATRE ART: OPPORTUNITIES AND STRATEGIC APPROACHES

This article examines the role, potential, and development prospects of theatre art in shaping the international tourism image of the Republic of Karakalpakstan. The primary objective of the study is to identify opportunities for integrating national theatre art with cultural tourism, regional branding, and international cultural communication. The research employs methods including the analysis of scholarly literature on cultural tourism and regional image, document analysis, and a preliminary examination of the repertoire of the Berdakh Karakalpak State Academic Musical Theatre. Based on the analysis, the article proposes a conceptual approach aimed at integrating theatre performances with tourist routes, international festivals, digital promotion, and cultural exchange programmes. The practical significance of the article lies in developing recommendations for promoting Karakalpakstan’s cultural identity on the international stage and advancing theatre-based tourism products.