Digital Conflict in Marriage: Conflict Negotiation in Couples’ Social Media Communication

This study examines the process of digital conflict negotiation in marital communication on social media, encompassing the forms and sources of conflict, the negotiation process, and conflict-handling styles based on the Thomas-Kilmann Conflict Mode Instrument (TKI) framework. Employing a descriptive-interpretative qualitative approach within a constructivist paradigm, the research involved 15 couples actively using WhatsApp and Instagram who had experienced conflict triggered by digital interaction. Data were collected through in-depth interviews and observation. The findings reveal three main insights. First, sources of digital conflict stem from response dynamics and text-message misinterpretation due to the paucity of non-verbal cues, interaction with third parties, and oversharing behaviour that breaches domestic privacy boundaries. Second, all participants implemented media switching strategies to transition discussions from digital platforms to face-to-face communication through pillow talk and intimate dialogue, which proved effective for clarification and emotional restoration. Third, conflict-handling styles were contextual and phased: avoiding was utilized constructively as a cooling-off period in the initial phase of digital conflict, whereas collaborating and compromising dominated during face-to-face negotiations. This study asserts that digital conflict does not merely signal relational failure; rather, it can be managed constructively through emotional regulation, awareness of digital media limitations, and a commitment to prioritizing face-to-face communication as an authentic space for resolution. As a practical implication, couples are advised to establish digital etiquette agreements and refrain from discussing sensitive issues via text message.