To what extent do public awareness campaigns influence breast cancer screening attendance among women in Kazakhstan?

The present paper is concerned with the effects that awareness-raising campaigns have on breast cancer screening practices among women in Kazakhstan (2019–2024). Both qualitative (two semi-structured interviews) and quantitative (a survey of 82 women between the ages of 40 and 70) research designs were utilized to achieve the stated goal. The results revealed that 74.4% of women had undergone breast screening in the last two years, yet awareness of the free national programme remained low at 40.2%. Community campaigns were most persuasive (37.8%), but digital campaigns achieved moderate reach (48.7%) and low reliability. Four themes emerged from thematic analysis: fear as a barrier, confidence in face-to-face exchange, peer influence, and an actionable knowledge gap. The proposed model to accelerate screening coverage is a differentiated multi-channel strategy for equitable coverage Kazakhstan-wide.