Transport Mode Choice Behavior of Urban Commuters: A Case Study of the Mamminasata Agropolitan Area

Metropolitan Mamminasata faces challenges with traffic congestion during peak hours, largely caused by urban commuters’ high reliance on private vehicles. Private vehicles’ growing demand for commuting has further impacted this problem. The current research examines the transportation mode choice of government employees from South Sulawesi, Indonesia, and analyzes the impact of vehicle ownership, socio-demographic aspects, travel cost, and travel time on this choice. The study conducted a quantitative survey of 750 respondents. The travel mode choice of the respondents was analyzed using the Multinomial Logit Regression (MNL) model. The respondents were classified into two groups: those with ownership of both a motorcycle and a car, and those with only motorcycle ownership. According to the analysis, the probability of transport mode choice for people owning two vehicles was 42.09%, while for individuals owning only motorcycles, the probability was 72.19%. Travel cost, travel time, gender, income, and vehicle ownership significantly influence mode choice. These findings indicate that improving public transportation requires policies that reduce travel cost and travel time while targeting commuter groups based on vehicle ownership.