From Books to the Field: An Index of 69 Applied Frameworks in Marketing, Sales and Management

This working paper compiles 69 applied frameworks developed by the author across his published articles, distilled from his forty books and 24 years of consulting and corporate training work in 22 countries and 41 sectors. Each framework addresses a specific managerial decision: it starts from a question a manager faces and turns it into steps, questions and tests that can be applied to company data. The frameworks are grouped into five areas: models derived from the author's books; market entry in Arab and international markets; strategy, pricing and product; restaurants, retail and customer value; and sales and corporate training. For each framework the paper states the decision it resolves and links to the article that explains it in full, with practical cases.