TOURIST`S SATISFACTION IN THE TOURISM INDUSTRY THROUGH SERVQUAL-A STUDY IN CHENNAI CITY

The increasing role of the tourism industry in the global economy and the growing competition makes it necessary to ensure constant performance and continually improve quality. The study examined the impact of service quality on tourism and Tourist satisfaction. Service quality has been an imperative issue of research involving in tourism industry. Tourism provides employment, which improves the livelihoods of the local residents/communities that are poor in material wealth but rich in culture and heritage. Tourism development helps in maintaining the natural surroundings and encouraging the development of infrastructure like roads, health care facilities, hotels etc. that benefits the host community catering to the needs of visitors. The tourism industry knows that tourist satisfaction and service quality are crucial to long term success.