FORMATION OF INNOVATIVE DIRECTIONS, MECHANISMS, AND STRATEGIES FOR THE DEVELOPMENT OF NEW FORMATS OF DOMESTIC TOURISM

The article explores the formation of innovative directions, mechanisms, and strategies for developing new formats of domestic tourism in Ukraine amid contemporary challenges. It defines the role of domestic tourism as a key driver of regional development, socio- economic resilience, and social cohesion, particularly in conditions of crisis and transformation. The study analyzes modern travel formats and substantiates strategic approaches to their advancement based on the principles of innovation, sustainability, digitalization, and safety. Emphasis placed on the integration of new tourism products into the national market environment and the creation of conditions for long-term, balanced growth of the domestic tourism sector.