ANALISIS MINAT KUNJUNGAN KEMBALI MAHASISWA KOTA SURABAYA DALAM BERWISATA KULINER DI KOTA MALANG

Abstract The purpose of this researvh is to analyze the factors underlying the interest of Surabaya city students to revisit Malang city for culinary tourism. Malang has become one of the favorite culinary destinations due to its diverse local food potential, cool climate, and student friendly pricing. This research employs a qualitative descriptive method with a purposive sampling technique to determine informants who have visited Malang for culinary purposes more than once. Data collection techniques were carried out through in depth interviews, observation, and literature studies, followed by data reduction, data display, and conclusion drawing. The results of the study indicate that the motivation for revisiting is driven by culinary quality, memorable gastronomic experiences, affordable prices, and the novelty of culinary spots in Malang. The conclusion of this study confirms that satisfaction with previous culinary experiences significantly shapes the loyalty and intention of students from Surabaya to return to culinary tourism in Malang. Keywords: Culinary Tourism, Revisit Intention, Culinary Tourism in Malang City, Students of Surabaya.