The Impact of Short-Video Platforms on Youth Behaviour and Culture

Abstract YouTube, TikTok, and Instagram Reels have emerged as a staple for young audiences. These websites affect young people's behaviour, lifestyle, education, communication and values. They are a space for entertainment, learning, creativity, and culture. Overexposure can result in distraction, poor academic achievement, social comparison issues and sleep disturbances, however. This research paper explores the positive and negative effects of “short video” platforms on youth behavior and culture. It additionally offers guidance on how to foster responsible, balanced and proper use of digital media.