THE DEVELOPMENT OF PET CULTURAL TOURISM AND PET-FRIENDLY CONSUMPTION SCENARIOS

With the continuous upgrading of residents’ consumption concepts and the deepening trend of pet humanization, traditional pet consumption centered on food, medical care and daily supplies has gradually extended to the tourism and leisure field. Pet cultural tourism, as an emerging segmented track of the pet economy and cultural tourism industry, has formed a new consumption pattern featuring pet-friendly scenarios. More and more pet owners are willing to include pets in travel plans, driving the continuous expansion of pet-friendly hotels, scenic spots, themed activities and other supporting consumption scenarios. Based on the latest authoritative industry data and real domestic cases, this paper sorts out the connotation and industrial value of pet cultural tourism, analyzes the current development dilemmas of pet-friendly consumption scenarios, explores the driving factors of industrial development, and proposes targeted optimization strategies. The research aims to provide theoretical reference and practical guidance for the standardized and high-quality development of pet cultural tourism and pet-friendly consumption scenarios.