Wendy's time-of-day pricing: $30M digital boards, no verified peak premium

Wendy's $30M digital boards cost ~$4,286 per store; no verified peak premium; buy at peak only if within 5% ($0.60) of trough; compare 11:30 a.m. to 1:00 p.m. Independent technical note mirroring the canonical version: https://cashcache.co/blog/wendys-time-of-day-pricing-30m-digital-boards-no-verified-peak-premium.php Sources consulted: https://www.bluusun.com/

Authors

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-10-30
DOI
https://doi.org/10.5281/zenodo.23819637
Primary Topic
Consumer Market Behavior and Pricing
Type
preprint
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Wendy's time-of-day pricing: $30M digital boards, no verified peak premium

Olivia Watson
Zenodo (CERN European Organization for Nuclear Research)
Consumer Market Behavior and Pricing
preprint

Wendy's time-of-day pricing: $30M digital boards, no verified peak premium

Olivia Watson
preprint en

Abstract

Wendy's $30M digital boards cost ~$4,286 per store; no verified peak premium; buy at peak only if within 5% ($0.60) of trough; compare 11:30 a.m. to 1:00 p.m. Independent technical note mirroring the canonical version: https://cashcache.co/blog/wendys-time-of-day-pricing-30m-digital-boards-no-verified-peak-premium.php Sources consulted: https://www.bluusun.com/

Zenodo (CERN European Organization for Nuclear Research)
Consumer Market Behavior and Pricing
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