How Fear of Missing Out Connects Behavioral Biases to Stock Investment Decisions among Gen Z in Indonesia

Generation Z investors increasingly dominate the Indonesian capital market with high social media exposure raise concerns about behavioral biases in investment decision-making. This study examines the effect of herding behavior and availability bias on stock investment decisions among Generation Z investors in Indonesia, with Fear of Missing Out (FOMO) as a mediating variable based on behavioral finance theory. A quantitative cross-sectional survey of 200 Generation Z investors selected through purposive sampling was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that herding behavior and availability bias positively and significantly influence stock investment decisions, and that FOMO also positively influences stock investment decisions. Furthermore, FOMO significantly mediated both relationships in a complementary pattern, with mediation proportions of 35.0% for availability bias and 16.8% for herding. These results highlight the critical role of cognitive biases and emotional factors in shaping stock investment decisions among Generation Z. The implication is that investors should set investment criteria before acting on trending stocks, trading applications could add brief risk prompts, and regulators could strengthen disclosure for finfluencer content, although their effectiveness needs testing

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Publication Details

Journal
Journal of Economics Business and Accountancy Ventura
Published
2026-10-31
DOI
https://doi.org/10.14414/jebav.v29i3.5632
Primary Topic
Financial Markets and Investment Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

How Fear of Missing Out Connects Behavioral Biases to Stock Investment Decisions among Gen Z in Indonesia

Fitri Santi, Agung Darmawan
1 links
Journal of Economics Business and Accountancy Ventura
Financial Markets and Investment Strategies
article

How Fear of Missing Out Connects Behavioral Biases to Stock Investment Decisions among Gen Z in Indonesia

Fitri Santi, Agung Darmawan
article en

Abstract

Generation Z investors increasingly dominate the Indonesian capital market with high social media exposure raise concerns about behavioral biases in investment decision-making. This study examines the effect of herding behavior and availability bias on stock investment decisions among Generation Z investors in Indonesia, with Fear of Missing Out (FOMO) as a mediating variable based on behavioral finance theory. A quantitative cross-sectional survey of 200 Generation Z investors selected through purposive sampling was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that herding behavior and availability bias positively and significantly influence stock investment decisions, and that FOMO also positively influences stock investment decisions. Furthermore, FOMO significantly mediated both relationships in a complementary pattern, with mediation proportions of 35.0% for availability bias and 16.8% for herding. These results highlight the critical role of cognitive biases and emotional factors in shaping stock investment decisions among Generation Z. The implication is that investors should set investment criteria before acting on trending stocks, trading applications could add brief risk prompts, and regulators could strengthen disclosure for finfluencer content, although their effectiveness needs testing

Journal of Economics Business and Accountancy VenturaVol. 29(3)
University of Bengkulu (ID)
Openalex Percentile: Top 9%
Financial Markets and Investment Strategies
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How Fear of Missing Out Connects Behavioral Biases to Stock Investment Decisions among Gen Z in Indonesia — Fitri Santi, Agung Darmawan · Journal of Economics Business and Accountancy Ventura (2026) | TGRS Research Map | TGRS