有效观看人次为核心锚点:电影产业全链条重构与商业地产联动的平行生态体系 Effective Viewership as the Core Anchor: A Parallel Ecosystem for Full-Chain Restructuring of the Film Industry and Its Linkage with Commercial Real Estate

研究领域:产业经济学、媒介经济、商业地产运营 Research Fields: Industrial Economics, Media Economics, Commercial Real Estate Operation 作者:郭洋洋Author: Guo YangyangORCID:0009-0006-6669-1790Contact email:[email protected] Type: PreprintSubmission Date: October 31, 2026Version: v1.0 Final Bilingual EditionPreprint DOI: 10.5281/zenodo.23813914Open Access License: CC BY 4.0 摘要 Abstract 在注意力资源稀缺化与传统院线票房导向模式内生矛盾凸显的双重背景下,电影产业的价值锚点面临根本性重新定位。本文突破传统票房分账的单一分析框架,以有效观看人次为核心价值尺度,结合注意力经济、双边市场、收益管理与长尾理论,构建了一套覆盖内容生产、发行放映、商业变现全链条的平行产业生态体系。 Against the dual background of scarce attention resources and prominent endogenous contradictions in the traditional box-office-oriented cinema model, the value anchor of the film industry is facing a fundamental repositioning. Breaking through the single analytical framework of traditional box office revenue sharing, this paper takes effective viewing attendance as the core value metric, and integrates attention economy, two-sided market theory, revenue management and long-tail theory to construct a parallel industrial ecosystem covering the entire chain of content production, distribution & exhibition, and commercial monetization. 该体系以商业地产联营影院为运营载体,将影院从独立利润中心重构为商场公共流量锚点;通过“公开池-内部池”双池动态定价机制,将时效性空座资源转化为商户营销福利与客流导入工具;以离场即时物理评分构建内容质量的零延迟反馈闭环,实现排片的动态优胜劣汰;以“基础人次分账+IP衍生分成”的二元模式重构上游内容方收益结构,将短期人次规模转化为长期IP价值。 This system takes commercial real estate joint-venture cinemas as the operation carrier, and reconstructs cinemas from independent profit centers into public traffic anchors of shopping malls. Through the dual-pool dynamic pricing mechanism of "public pool - internal pool", it converts time-sensitive vacant seats into merchant marketing benefits and passenger flow introduction tools. It builds a zero-delay feedback loop of content quality via instant physical rating at the exit, to realize dynamic selection of film scheduling. With the dual model of "basic attendance-based revenue sharing + IP derivative sharing", it restructures the revenue structure of upstream content producers, and converts short-term attendance scale into long-term IP value. 研究表明,该体系能够将影院客流的正外部性完全内部化,倒逼行业资源向内容制作端回归,激活长尾内容的市场价值,充分释放线下封闭场景的高浓度注意力商业潜力,最终形成与传统票房院线双轨并行、分层互补的产业格局。本文的研究为电影产业模式创新、实体商业流量运营与媒介价值重构提供了新的理论框架与可落地的机制设计。 Research shows that this system can fully internalize the positive externality of cinema passenger flow, force industrial resources to return to content production, activate the market value of long-tail content, and fully release the commercial potential of high-concentration attention in offline closed scenarios. Eventually, it will form an industrial pattern of dual-track parallel operation and hierarchical complementarity with traditional box-office cinemas. This study provides a new theoretical framework and implementable mechanism design for the innovation of film industry models, offline commercial traffic operation, and media value reconstruction. 关键词:有效观看人次;电影产业重构;双边市场;注意力经济;动态定价;商业地产联动 Keywords: Effective Viewing Attendance; Film Industry Restructuring; Two-Sided Market; Attention Economy; Dynamic Pricing; Commercial Real Estate Linkage