Análisis de sentimiento de reseñas online en Tripadvisor de los museos de Málaga

The city of Málaga has become a leading destination for cultural tourism, thanks to its rich and varied museum offer, which is consolidated under the ‘City of Museums’ brand. The present article analyses visitor ratings on platforms such as Tripadvisor using specialised software, thereby enabling the linkage of sentimental perceptions with the characteristics of museums. This innovative methodology has the potential to be replicated in other contexts.