A Study of Purchasing Behaviour by Consumer and Marketing Strategy Approach Brand Tata Cars

Repository copy of the published article. Original citation: IPE Journal of Management, 14(14), 189-196 (2024-01/2024-06). Authors and bibliographic details verified against the PDF. Deposited with author-confirmed permission; the file is restricted and no open redistribution licence is granted. Source: https://www.researchgate.net/publication/381803640_A_STUDY_OF_PURCHASING_BEHAVIOUR_BY_CONSUMER_AND_MARKETING_STRATEGYAPPROACH_BRAND_TATA_CARS

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-10-30
DOI
https://doi.org/10.5281/zenodo.23787301
Primary Topic
Consumer Behavior and Marketing Influence
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study of Purchasing Behaviour by Consumer and Marketing Strategy Approach Brand Tata Cars

Bamini Rajasekharan, Nikhil Ravichandran
Zenodo (CERN European Organization for Nuclear Research)
Consumer Behavior and Marketing Influence
article

A Study of Purchasing Behaviour by Consumer and Marketing Strategy Approach Brand Tata Cars

Bamini Rajasekharan, Nikhil Ravichandran
article en

Abstract

Repository copy of the published article. Original citation: IPE Journal of Management, 14(14), 189-196 (2024-01/2024-06). Authors and bibliographic details verified against the PDF. Deposited with author-confirmed permission; the file is restricted and no open redistribution licence is granted. Source: https://www.researchgate.net/publication/381803640_A_STUDY_OF_PURCHASING_BEHAVIOUR_BY_CONSUMER_AND_MARKETING_STRATEGYAPPROACH_BRAND_TATA_CARS

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 6%
Consumer Behavior and Marketing Influence
DOIOpen Access PDFOpenAlex
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A Study of Purchasing Behaviour by Consumer and Marketing Strategy Approach Brand Tata Cars — Bamini Rajasekharan, Nikhil Ravichandran · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS