МОВЛЕННЄВА КОМПЕТЕНТНІСТЬ МАЙБУТНЬОГО ЖУРНАЛІСТА ЯК ОСНОВА РОЗВИТКУ СТИЛІСТИЧНОЇ ВИРАЗНОСТІ ТА КУЛЬТУРИ МОВЛЕННЯ

The article provides theoretical justification for the significance of speech competence as a foundation for the development of stylistic expressiveness and speech culture among future journalists and outlines the role of this competence in their professional training. The study indicates that the contemporary media landscape places increasing demands on the quality of journalistic language, as journalistic discourse influences society’s linguistic standards and the culture of public communication. Particular attention is devoted to developing speech competence, which reflects the level of stylistic expressiveness and speech culture among media professionals. As active participants in public communication, future journalists must demonstrate proficiency in contemporary Standard Ukrainian and apply its linguistic resources creatively in accordance with the genre-specific and stylistic requirements of media texts. The article emphasizes that speech competence constitutes the foundation of linguistic flexibility and stylistic mastery. It represents an essential component of the professional training of future journalists and ensures the effectiveness of media communication. The study highlights speech competence as a key prerequisite for the development of both speech culture in general and stylistic expressiveness in particular. Its purposeful development during professional education constitutes an important condition for preparing competitive journalists capable of producing high-quality, stylistically refined media content and influencing the development of the audience’s linguistic culture. The article further indicates that speech competence serves as a significant factor in shaping the speech culture of future journalists, while stylistic expressiveness acts as an indicator of the level of this development. Together, they contribute to the communicative effectiveness of media texts, enhance the quality of media communication, and promote linguistic values within society.