The role and determinants of relative advantage in the development of purchase intention toward digital TV platforms
Publication Details
- Journal
- Gazi iktisat ve işletme dergisi
- Published
- 2026-10-29
- DOI
- https://doi.org/10.30855/gjeb.2026.12.3.006
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00