Exploring the Relationship between Green Revenue and Corporate Reputation: Evidence from India

This study aims to understand whether any relationship exists between green revenue and reputation of India’s listed firms. It considers the sixty top performing companies in terms of their percentage of green revenue as extracted from LSEG database. The study period of nine years ranges from 2015-16 to 2023-24. Econometric tools such as correlation analysis and dynamic panel data regression analysis are applied for generating empirical outcomes. The regression result confirms that green revenue has significant positive influence on the corporate reputation of select companies in India.