DIGITAL HUMAN RIGHTS: PRIVACY OF PERSONAL DATA AND THREATS IN THE AGE OF ARTIFICIAL INTELLIGENCE

This article examines the evolving landscape of digital human rights, with particular focus on personal data privacy and the emerging threats posed by artificial intelligence (AI). Drawing on international legal frameworks — including the Universal Declaration of Human Rights, the International Covenant on Civil and Political Rights, and the EU General Data Protection Regulation (GDPR) — the article analyses the gap between existing legal protections and the rapidly advancing digital ecosystem. Through doctrinal legal analysis and a comparative case study methodology, the research identifies key vulnerabilities in current data protection regimes and evaluates institutional responses at the international, regional, and national levels. The findings demonstrate that while significant legal infrastructure exists, enforcement remains inconsistent and AI-specific regulation is still nascent. The article concludes with policy recommendations aimed at strengthening digital rights protection frameworks, with particular reference to Uzbekistan.