Experimental Evidence on Structural State Dependence in Demand
The paper provides nonparametric estimates of structural state dependence from a natural field experiment for 223 brands.
Authors
- Sebastian Gabel (ORCID: https://orcid.org/0000-0003-3522-2263)
- Günter J. Hitsch (ORCID: https://orcid.org/0000-0002-2302-7252)
- Daniel Guhl (ORCID: https://orcid.org/0000-0003-2114-9405)
- Kyoung Hwan (Joe) Kook
Institutions
- Northwestern University (US)
- Humboldt-Universität zu Berlin (DE)
- University of Chicago (US)
- Erasmus University Rotterdam (NL)
Publication Details
- Journal
- Marketing Science
- Published
- 2026-10-30
- DOI
- https://doi.org/10.1287/mksc.2024.1274
- Primary Topic
- Consumer Market Behavior and Pricing
- Type
- article
- Field-Weighted Citation Impact
- 0.00