A STUDY ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO MARKETING OF TI (TUBE AND INVESTMENTS) CYCLES
Cycling happens to be a healthy practice. The people of yester years depended mostly on use of cycles for travel from one place to another. It is fuel efficient, cost wise cheaper, convenient wise richer. The article studies the buying behavior of people who prefer various brands of bicycles manufactured by TI cycles of India. The study also deals with issues of buying and maintaining some or other brand of bicycle manufactured by TI cycles of India
Authors
- Dr K.Yasmin (ORCID: https://orcid.org/0009-0003-9640-3727)
Publication Details
- Journal
- INTERNATIONAL JOURNAL OF HUMANITIES AND LEARNING TECHNOLOGY INNOVATION (IJHLT)
- Published
- 2026-10-30
- DOI
- https://doi.org/10.65725/ijhlt/1/3/009
- Primary Topic
- Consumer Behavior and Marketing Influence
- Type
- article
- Field-Weighted Citation Impact
- 0.00