When Does Virtual Visitation Become Tourism? A Boundary Model of Remote Tourism Participation

Digital platforms enable encounters with museums, heritage sites, wildlife reserves, and destination replicas without corporeal travel, yet tourism scholarship lacks a defensible rule for deciding when such an episode constitutes tourism participation and not media consumption, education, or promotion. This conceptual theory article develops an episode-level boundary model of remote tourism participation through problematisation and integrative theoretical synthesis. Three constitutive tests are derived: destination orientation, mediated spatial encounter, and visitor-position enactment. All three must be evidenced, although their empirical manifestations may vary across technologies and cultural settings. Destination-linked consequences are treated as evaluative outcomes rather than inclusion requirements. The model is stress-tested against guided virtual museum visits, interactive wildlife livestreams, metaverse destination replicas, documentaries, promotional simulations, and booking searches. It distinguishes remote participation from tourism facilitation, destination media consumption, and non-touristic virtual activities whilst differentiating between autonomous, preparatory, and complementary episodes. The study extends stationary-tourism scholarship by treating non-movement as a scope condition rather than a sufficient definition and by shifting classification from technologies to realised participant–destination relations. The model offers researchers a proposed auditable classification procedure, provides managers with design and evaluation criteria, and enables policymakers to recognise remote participation without conflating it with physical arrivals.

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Publication Details

Journal
Tourism and Hospitality
Published
2026-10-30
DOI
https://doi.org/10.3390/tourhosp7110365
Primary Topic
Diverse Aspects of Tourism Research
Type
article
Field-Weighted Citation Impact
0.00
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article

When Does Virtual Visitation Become Tourism? A Boundary Model of Remote Tourism Participation

Gift Muresherwa, John Marumbwa, Brian Mabuyana, Tatenda Tawandaa Chabata
3 links
Tourism and Hospitality
Diverse Aspects of Tourism Research
article

When Does Virtual Visitation Become Tourism? A Boundary Model of Remote Tourism Participation

Gift Muresherwa, John Marumbwa, Brian Mabuyana, Tatenda Tawandaa Chabata
article en

Abstract

Digital platforms enable encounters with museums, heritage sites, wildlife reserves, and destination replicas without corporeal travel, yet tourism scholarship lacks a defensible rule for deciding when such an episode constitutes tourism participation and not media consumption, education, or promotion. This conceptual theory article develops an episode-level boundary model of remote tourism participation through problematisation and integrative theoretical synthesis. Three constitutive tests are derived: destination orientation, mediated spatial encounter, and visitor-position enactment. All three must be evidenced, although their empirical manifestations may vary across technologies and cultural settings. Destination-linked consequences are treated as evaluative outcomes rather than inclusion requirements. The model is stress-tested against guided virtual museum visits, interactive wildlife livestreams, metaverse destination replicas, documentaries, promotional simulations, and booking searches. It distinguishes remote participation from tourism facilitation, destination media consumption, and non-touristic virtual activities whilst differentiating between autonomous, preparatory, and complementary episodes. The study extends stationary-tourism scholarship by treating non-movement as a scope condition rather than a sufficient definition and by shifting classification from technologies to realised participant–destination relations. The model offers researchers a proposed auditable classification procedure, provides managers with design and evaluation criteria, and enables policymakers to recognise remote participation without conflating it with physical arrivals.

Tourism and HospitalityVol. 7(11)
University of South Africa (ZA)
Openalex Percentile: Top 6%
Diverse Aspects of Tourism Research
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