MANIPULATION THROUGH LEXICAL CHOICE AND LEXICALIZATION IN AMINIYAAND LEADERSHIP HAUSA NEWSPAPER: A CRITICAL DISCOURSE ANALYSIS

The Paper is set to investigate the critical discourse analysis to explain the working of language as tool for power andmanipulation for ideology purposes in Hausa newspaper discourse. The study engages the tripartite method of CDAanalysis to bring out the connection between text and social practice as being mediated by discourse practice in theHausa newspaper discourse. The objectives of the study are to: identify the strategies in which Hausa newspapers areutilized to transmit ideology and power relation of the social discourse, classify the strategies in Hausa newspaperdiscourse based on the text, social discourse and socio-cultural representations of the CDA framework and analyze allthe strategies to unmask all ideologies and strategies in the Hausa newspaper discourse to determine theirconsequences in the society. The method used for collecting data of this research was through the newspaper editorialcorpus used for the research was generated randomly from two of the Hausa newspapers in Nigeria; namely:JaridarAminiya, (daily trust) and Leadership Hausa. The two media outlets are chosen as they have longer newsstories, opinion articles and are widely recognized Hausa newspapers with their audience spread across all socialgroups in all geo-political regions in Nigeria. The two newspapers i.e. leadership Hausa and Aminiyaserved as primarysource of data collection, while the secondary source has constituted the relevant literatures. The findings of the studyshow that, certain words, the syntactic constructions and their stylistic writings are the semantic carrier for achievingideological representation in the newspaper discourse. The findings also establish that some syntactic processes areslightly utilized to execute strategy of self-positive presentation and other-negative presentation in the Hausa news todemonize others through manipulative discourses in more subtly manner.