Analisis Potensi dan Strategi Pengembangan Wisata Berkelanjutan di Pantai Nanggelan Berbasis Green Tourism

Potential analysis of a tourist attraction is important to determine its potential as a key factor in developing its development strategy. This study aims to determine the potential and strategy for sustainable tourism development at Nanggelan Beach based on Green Tourism. Sustainable tourism development strategy based on Green Tourism is very suitable to be applied to Nanggelan Beach, which has its own characteristics and is included in the Meru Betiri National Park conservation area. The research method used in this study is a mixture or Mixed Method using the SWOT method. The results of the study showed that the weighted score of the strength strategy factor (S) was 3.75 and the weakness strategy factor (W) was 3.01, with the IFAS calculation result being 0.74. The weighted score of the opportunity strategy factor (O) was 3.53 and the threat strategy factor (T) was 2.97, with the EFAS calculation result being 0.56. In the SWOT Quadrant, Nanggelan Beach tourism is in Quadrant I. The conclusion of this study is an aggressive green growth strategy, which means Nanggelan Beach has strong potential and opportunities to be developed into sustainable tourism based on Green Tourism.