The Landmine Style Phenomenon: Style Construction and Cross-Cultural Dissemination in East Asian Subcultural Fashion (2010–2026)

Since the late 2010s, landmine-style fashion has rapidly spread among young women in East Asia. However, systematic academic research on this emerging subcultural aesthetic remains limited in China. This paper reviews studies published between 2010 and 2026, integrating Hebdige's theory of subcultural style with a framework for meaning reconstruction in cross-cultural communication. The review unfolds along two dimensions: style genealogy and construction, and cross-cultural dissemination. Findings indicate that existing research has accumulated substantial descriptive work on visual characteristics and localization processes, yet lacks a systematic explanation of how derogatory labels undergo semantic reversal to become globally circulating fashion styles. A central tension emerges between interpreting landmine-style as an active form of stylistic resistance and as a symptomatic expression shaped by structural conditions. Future research should pursue cross-regional comparisons and examine the dynamic processes of meaning transformation in transnational style circulation.

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Publication Details

Journal
International journal of Asian social science research.
Published
2026-10-29
DOI
https://doi.org/10.70267/ijassr.v3n6.2126
Primary Topic
Fashion and Cultural Textiles
Type
article
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The Landmine Style Phenomenon: Style Construction and Cross-Cultural Dissemination in East Asian Subcultural Fashion (2010–2026)

Luyao Liu
2 links
International journal of Asian social science research.
Fashion and Cultural Textiles
article

The Landmine Style Phenomenon: Style Construction and Cross-Cultural Dissemination in East Asian Subcultural Fashion (2010–2026)

Luyao Liu
article en

Abstract

Since the late 2010s, landmine-style fashion has rapidly spread among young women in East Asia. However, systematic academic research on this emerging subcultural aesthetic remains limited in China. This paper reviews studies published between 2010 and 2026, integrating Hebdige's theory of subcultural style with a framework for meaning reconstruction in cross-cultural communication. The review unfolds along two dimensions: style genealogy and construction, and cross-cultural dissemination. Findings indicate that existing research has accumulated substantial descriptive work on visual characteristics and localization processes, yet lacks a systematic explanation of how derogatory labels undergo semantic reversal to become globally circulating fashion styles. A central tension emerges between interpreting landmine-style as an active form of stylistic resistance and as a symptomatic expression shaped by structural conditions. Future research should pursue cross-regional comparisons and examine the dynamic processes of meaning transformation in transnational style circulation.

International journal of Asian social science research.Vol. 3(6)
Southwest Jiaotong University (CN)
Openalex Percentile: Top 2%
Fashion and Cultural Textiles
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