Digital Transformation and Organizational Performance: An Empirical Study of Selected Indian Organizations

Abstract Digital transformation has emerged as an important strategic priority for organizations seeking to improve operational efficiency, innovation, customer experience and overall organizational performance. The rapid adoption of artificial intelligence, cloud computing, data analytics, automation and digital platforms has significantly changed the way organizations operate and make managerial decisions. This study examines the relationship between digital transformation and organizational performance in selected Indian organizations. The study focuses on major dimensions of digital transformation, including digital technology adoption, cloud computing, artificial intelligence and automation, data analytics, digital platforms, and digital capabilities of employees. Organizational performance is examined in terms of operational efficiency, employee productivity, innovation, customer satisfaction and business performance. The study adopts a quantitative research design and proposes the collection of primary data through a structured questionnaire using a five-point Likert scale. Descriptive statistics, reliability analysis, correlation and regression analysis are proposed for testing the relationship between digital transformation and organizational performance. The study is expected to provide useful insights for managers and organizations regarding the role of digital technologies in improving organizational outcomes.